Meet the Third Coast Leadership Team

Meet the Third Coast Leadership Team

Our Marketing Leadership Team in Houston

Behind every campaign is a leadership group focused on communication, professional development, and strong brand representation. As a dedicated campaign management team, the Third Coast Events leadership team helps members build practical skills, serve customers confidently, and represent client brands professionally.

These leaders support daily operations, mentorship, and market growth while strengthening customer acquisition leadership and developing direct marketing professionals in Texas that businesses can rely on.

DANA IVERSON

Founder

Dana discovered her passion for leadership and team development during her time as a Division I basketball player. The discipline, drive, and camaraderie she experienced on the court became the foundation for her professional journey. That same competitive spirit and commitment to a strong team environment now define the culture at Third Coast Events.

She launched Third Coast Events with just three clients, and within the first year, rapidly expanded to 16. Now in its 11th year of operation, the company has grown into a nationwide organization focused on leadership development and internal promotions. Dana’s vision has always been to build a business where motivated individuals can grow from entry-level roles into executive leadership positions through hands-on, paid training and mentorship.

 

With insights gained from mentors and coaches around the country, Dana has implemented innovative strategies that have driven consistent growth. To date, she has opened over 15 branches nationwide and promoted more than 40 individuals into branch management roles. Looking ahead, Dana is committed to reaching 50+ branch management promotions over the next 5–7 years. She continues to seek out driven, coachable individuals who thrive in a team-focused environment and are ready to grow with Third Coast Events.

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