Dana Iverson

Dana discovered her passion for leadership and team development during her time as a Division I basketball player. The discipline, drive, and camaraderie she experienced on the court became the foundation for her professional journey. That same competitive spirit and commitment to a strong team environment now define the culture at Third Coast Events.

She launched Third Coast Events with just three clients, and within the first year, rapidly expanded to 16. Now in its 11th year of operation, the company has grown into a nationwide organization focused on leadership development and internal promotions. Dana’s vision has always been to build a business where motivated individuals can grow from entry-level roles into executive leadership positions through hands-on, paid training and mentorship.

With insights gained from mentors and coaches around the country, Dana has implemented innovative strategies that have driven consistent growth. As a leader, she is direct and honest while being empathetic and caring. To date, she has opened over 15 branches nationwide and promoted more than 40 individuals into branch management roles.

Looking ahead, Dana is committed to reaching 50+ branch management promotions over the next 5–7 years. She continues to seek out driven, coachable individuals who thrive in a team-focused environment and are ready to grow with Third Coast Events.
Get to Know Dana Iverson
Leadership Profile

The Story Continues With Our Team

Leadership is only part of what makes our organization thrive. Explore the team whose passion, expertise, and dedication help shape our culture and our future.

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